Marketplace Operations
E-commerce operations
We open and run the accounts on Shopee, TikTok Shop, Lazada and the Chinese channels — listings, customer service, settlement. Detail pages are rewritten in the local language, not translated.
Southeast Asia and China,
sold by one teamOne team. Seven markets. Southeast Asia and China.
Marketplace onboarding, live commerce, KOL campaigns, paid media, certification and buyer matching — six Southeast Asian markets and China run on one plan and one report. The company you sign with is the company that executes.
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7
Markets run as one
Six SEA markets + China
Six SEA markets + China
14
Services from one team
3
Owned operating bases
2 entities · 1 branch
2 entities · 1 branch
0
Layers of subcontracting
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Broadcast, shoot, store.
All of it, by our own people
Our Hanoi studio and local operations team, actually at work.
Services
Take only
what you need
Hire one pillar, or all four. Hire them together and broadcast data and sales data land in the same place.
Live Commerce & Marketing
Live & marketing
Native-speaking hosts broadcast from our own Hanoi studio. KOLs, seeding, short-form and paid media run off the same plan, by the same team.
Export Infrastructure
Export infrastructure
Without certification, even a great broadcast cannot sell. We check licensing first, then connect you to buyers, offline retail and trade shows.
Growth & Generative AI
Growth & AI
We structure product data so AI shopping agents can read it, and hand the operating know-how to your team so you can run it yourselves.
Why DIVOOST
Same brief.
Different structure.
The usual agency structure
DIVOOST
Broadcast studio
Rented from outside when needed
Our own Hanoi studio, scheduled weekly
Seller account holder
A local partner, or the brand itself
Opened and run under our own local entity
Who executes
Subcontracted to a local vendor
Our own staff, every step
When certification is checked
Handled separately from the sales plan
Before a single broadcast is scheduled
Fee structure
Flat retainer
Minimum operating fee + revenue share
"The usual agency structure" generalises a common industry pattern and does not refer to any specific company.
Minimum operating feeAccounts, broadcasts and customer service
+
Revenue-linked shareSettled against actual sales
Request a quote
On the ground
From the studio floor
to the shop floor
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Seminars & showcasesMarkets
Seven markets,
moving on one plan
Owned operating basesPartner-executed markets
Owned base · Entity · Own studio
Vietnam
One of the most active live commerce markets anywhere. TikTok Shop and Shopee compete head to head, and Zalo is widely used for customer contact.
- Main platforms
- Shopee, TikTok Shop, Lazada, Tiki
- Payments
- MoMo, ZaloPay, bank transfer, cash on delivery
Partner-executed · Partner network
Thailand
Seller-creators carry real influence here, and shopping through LINE is part of daily life.
- Main platforms
- Shopee, Lazada, TikTok Shop, LINE Shopping
- Payments
- PromptPay, TrueMoney, cards, cash on delivery
Partner-executed · Partner network
Malaysia
A multi-ethnic market of Malay, Chinese and Indian communities, where halal certification and multilingual content matter.
- Main platforms
- Shopee, Lazada, TikTok Shop
- Payments
- Touch 'n Go eWallet, FPX online banking, cards
Owned base · Headquarters entity
Singapore
High purchasing power and shoppers who compare carefully before buying. It is also our contracting and settlement base for the region.
- Main platforms
- Shopee, Lazada, Qoo10, Amazon.sg
- Payments
- PayNow, cards, GrabPay
Partner-executed · Partner network
Indonesia
The largest market in Southeast Asia by both population and e-commerce volume. Island logistics and halal certification have to be planned together.
- Main platforms
- Shopee, Tokopedia·TikTok Shop, Lazada
- Payments
- GoPay, OVO, DANA, virtual account, cash on delivery
Owned base · Branch office
Philippines
English creative works as-is, and social media time per user is among the highest. Creator-led content goes viral fast.
- Main platforms
- Shopee, Lazada, TikTok Shop
- Payments
- GCash, Maya, cash on delivery
Partner-executed · Bonded zone & local partners
China
The largest single market of the seven. Cross-border channels such as Tmall Global and JD Worldwide move alongside content commerce on Douyin and Xiaohongshu, and bonded-zone clearance is widely used.
- Main platforms
- Tmall Global, JD Worldwide, Douyin, Xiaohongshu
- Payments
- Alipay, WeChat Pay, UnionPay
How it runs
From product review
to expansion, in five steps
- 01
Product review
We take the product and the target market, and assess whether it can sell and at what price.
Review report in Korean and English - 02
Certification check
We map out what licensing each market requires, how long it takes and what it costs.
Certification timeline - 03
Onboarding & setup
We open the accounts under our local entity and localise the detail pages.
Live accounts and detail pages - 04
Broadcast & content
We schedule studio broadcasts, short-form video and KOL content.
Broadcast schedule and regular reports - 05
Expansion
Sales data decides the hero SKU, then we widen into neighbouring markets and offline retail.
Expansion plan
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NEXT
Getting ready for
what comes after onboarding
Listing and broadcast services are being automated. We run programmes that turn stores, events and AI agents into new points of sale.
Insight
Southeast Asian commerce,
what is changing now
Generative Commerce
The search box is out.
An AI agent picks.
Why product data has to be restructured for agents, and how.
Generative commerce
Content Commerce
The broadcast
is the sales channel
How live and short-form actually convert into revenue.
Content commerce
Market Insight
Every market
sells differently
Platforms and buying behaviour, market by market.
Market insight
FAQ
What brands ask before starting
How is this different from a normal agency?
The company you sign with does the work. Our local entities and branch hold the accounts, the studio and the staff, so nothing passes through another local vendor.
Can a product without certification be sold?
It depends on the market and the category. Where certification is required we start with that process, and we do not run sales broadcasts or hand out testers before it is in place.
Can we start with just one market?
Yes. Proving the model in one market and then widening into neighbouring ones costs less and carries less risk.
Who hosts the broadcasts?
Native-speaking hosts, from our Hanoi studio. The script and the demonstration points are agreed with the brand in advance.
Can this be combined with government export support?
Coverage differs by programme, so we confirm it during the consultation.
How do we get reporting?
You get a regular report covering broadcast and sales data. Frequency and format are set in the contract.
Wondering if it will sell?
Send it to us first
Tell us the product and the target market, and we come back with our assessment in Korean and English.
Emailbizpro@divoost.com
Singapore135 Middle Road #02-24, Bylands Building, Singapore 188975
HanoiMarket Str, Sunrise B, The Manor Central Park, Định Công, Hà Nội